Notes from the trenches on science communication: what works, what doesn’t and what I’m still trying to figure out.
Communication Breakdown's Latest Posts
Public information officers (PIOs) at research institutions are responsible for helping their employers connect with the public. Often this is through conventional media relations and social media efforts. But sometimes PIOs can find other ways, unconventional ways, of connecting with various audiences. To explore these issues, Karen Kreeger, senior science communications manager at Penn Medicine, organized a session for this year’s National Association of Science Writers meeting at Ohio […]
On Oct. 15, Scientific American announced the launch of a new site called Scientific American español. The announcement describes the new site as “an online channel with a special focus on science news and information in Spanish.” Here’s an excerpt from the announcement: Our new Spanish-language site, headed by Debbie Ponchner under the direction of Robin Lloyd, Scientific American’s news editor, and Richard Zinken, director of international digital development, […]
Editor’s note: This is a guest post by Rachel Ewing, a science and health news officer at Drexel University. Ewing is the organizer and moderator of a session called “Science Blogging for Institutions: How to Make Your #OrgBlog the Best it Can Be” at the National Association of Science Writers annual conference. This weekend at the National Association of Science Writers meeting in Columbus, OH, we’re going to talk about a topic that may be familiar to readers of […]
Anyone who spends time with children knows that they are information sponges, eager to learn new things. But, in my experience, they can also have incredibly short attention spans. So if you want kids to be passionate about science, you will likely have to do more than just give them a book. One way to capture (and keep) a child’s interest is to give him or her the freedom to make a mess, shoot a rocket or make candy. In... Read more
Off the top of my head, I can list dozens of websites that offer readers science news. But in 1996, there were very few websites devoted exclusively to sharing high-quality science writing. One of the first sites to step into that niche was The Why Files, and it’s still cranking out stories almost two decades later. One of the founders of The Why Files is Terry Devitt, who is also the director of research communications at the University of Wisconsin-Madison.... Read more
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