Notes from the trenches on science communication: what works, what doesn’t and what I’m still trying to figure out.
Communication Breakdown's Latest Posts
Credit: Photo credit: Marcela, WikiMedia Commons “The news release is dead.” If you work in journalism or public relations circles, you’ve heard this before. But institutions keep rolling out news releases. Are news releases actually still effective or has their time passed? It depends on how you look at it. How News Releases No Longer Work I don’t think news releases are dead. But I do think that news releases no longer work the way they used to. For a... Read more
Many people believe science communication (scicomm) is important. But one university professor decided to incorporate scicomm training into an advanced biochemistry course, with interesting results. Scicomm is important for securing research funding, boosting citations and encouraging future generations of scientists. But it’s also an important part of helping people find work. One study found that 90 percent of hiring managers felt “communication skills are essential for […]
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