Notes from the trenches on science communication: what works, what doesn’t and what I’m still trying to figure out.
Communication Breakdown's Latest Posts
A recent paper in Journalism & Mass Communication Quarterly highlights the role of public communications in boosting a researcher’s profile in the science community and finds that Twitter increases the impact of those public communication efforts. This is only the latest article to link news coverage of research to scientific impact (I’ve written about related research here and here), but the new paper does a few things I haven’t seen before. First, it looks at a number of […]
In its most recent issue, the Journal of Science Communication raises the question of whether public communication efforts from research institutions are public relations or science communication. To address the question, the journal has published five commentaries, each of which covers a specific aspect of the issue and takes a different position. I wrote one of the commentaries. The commentaries (all of which are open access and can be found here) include an introductory piece by Rebecca […]
Where do you go for information about the practice of science communication? I’m asking not only because I’m always looking to improve my own science communication efforts, but for a personal, selfish reason. In fact, I’m not sure how to write about this without simultaneously confessing my own ignorance AND sounding self-congratulatory (a singularly off-putting combination). I really do want to know where I can learn more from other science communication practitioners and I […]
In my day job, I’m a public information officer (PIO) at NC State University. Part of my job is to pitch research stories to reporters, and two of the tools I use when pitching stories are blog posts and news releases. This post discusses two examples that shed some light on how I decide which tool to use. The Similarities Earlier this summer, researchers came to me with two forthcoming papers. They had a lot in common. Both papers were... Read more
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