Food intake control
Blog on the psychology behind self-control, food intake, exercise, weight and mindless eating
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Menu psychology put to the real-life test: Can we persuade diners to order a vegetarian dish by changing the menu card?
It is not easy to select from a menu in a restaurant. Doubts may come up at the sight of the abundance of delicious choices. Do I want an appetizer, dessert or both? The menu card, also called the 'silent salesperson' is one of the most powerful tools that a restaurant has to market its dishes. Dozens of 'menu psychology' studies have shown that there are a number of ways in which diners can be influenced towards ordering more profitable items. For example, a field […]
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