Food intake control

Last month, I visited a high school Open House with my almost 12 year old daughter. One of the staff members proudly told parents that the canteen only serves healthy foods. Good news. However, to my surprise I bumped into a soft drink vending machine in the hall way selling various sugary drinks (see picture). Last week, a documentary about the powerful sugar and soft drinks lobby in the Netherlands opened my eyes (Zembla: De Zoete Verleiding). At […]

Looking for an interesting movie about nudging in the supermarket? Here it is. Tempting snacks near the checkout line can be hard to resist. Yoni Freedhoff's blog included a post about healthy checkout aisles at a few stores in the US. Unhealthy snacks such as candy bars were removed from the aisle and replaced by (dried) fruit, vegetables and toys that encourage children to be active such as hula hoops. The movie shows customers who are happy (less nagging […]

Many dieters who lose a lot of body weight will be back where they started or even heavier. Some dieters, however, manage to keep off some or all the weight. In a study of Susan Byrne and colleagues, aimed to learn more about successful and failing dieters, the most powerful psychological predictor of weight regain was a dichotomous thinking style. This thinking style is also called 'black and white' or 'all or nothing' thinking. Dieters think they have to eat […]

Clymbol is a EU-funded research project that runs from 2012 till 2016. Today, the CLYMBOL website went online. Here in Wageningen, we particularly focus on purchase and consumption effects of health information at food packages (see previous blog post). We just started several interesting student thesis projects on this fascinating topic. Hopefully, Lanqi, Eva, and Janna can add the results of their projects to the site the coming year. We keep you updated!CLYMBOL - consumer research […]

Niet alleen in Nederland, maar wereldwijd stijgt het aantal kinderen met overgewicht. De omgeving waarin kinderen opgroeien speelt hierbij een belangrijke rol. De verleiding van ongezonde snacks ligt vaak op de loer. Fabrikanten van snacks versterken deze verleiding door te adverteren of gratis cadeautjes bij aankoop te beloven (denk aan een Happy Meal van McDonalds). Hierdoor krijgt een product meer aandacht van kinderen en neemt de vraag toe.Kan deze marketingtechniek van een gratis […]