September 26, 2014

2:26 PM | Therapists 2014: The Intersection between Clinician, Business Savvy & Personal Brand
In October 2009, I wrote my first piece in a series for Psych Central on the changing landscape of therapists online. Psychotherapists Unmasked on the Internet reflected upon a conversation I’d had with my psychiatrist father five years prior, who gave me an earful around the ethics of having my picture up on my website. […]

September 24, 2014

2:50 PM | Poor taste marketing
TPP is late to this issue; so what?  In one sense Urban Outfitters marketing a bloodied Kent State University sweatshirt almost deserved no comment, so utterly tasteless is this idea. Who in bloody hell would order one?  If you actually remember the event at Kent State that spurred this product then you are over 60, and if you think such a shirt if clever, then you never gunna grow up. It does occur to TPP that all discussion about militarization of the police, Kent State is what […]

September 15, 2014

4:49 PM | DNews: Inside the Mind of a Fanboy
What makes some people take the simple notion of enjoying a product into the realm of passionate, borderline-irrational fanboy adulation? Ross Everett schools us on fanboy psychology.

September 11, 2014

3:26 PM | Next big idea in forest conservation? Harness the power of marketing
As a whole, conservationists have been slow to adapt the strategies of marketing or to market conservation at all. Dr. Diogo Veríssimo, a researcher who works at the interface between social and natural sciences, with a focus on behavior change and evidence-based conservation, thinks this needs to change.

September 08, 2014

10:02 PM | Introducing Private Practice Kickstart
As the online world has grown, so have the potential pitfalls a psychotherapist can make while navigating this increasingly interconnected landscape. But with pitfalls also come wonderful new opportunities to grow and market your private practice online. There are so many business and marketing aspects to your clinical private practice, but few of them are […]
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