February 25, 2015

7:28 PM | Brainwaves can Predict the Success of Movies
ByThe Toombst New study combines two awesome things: Movies and Science! The research finds that brainwaves can predict a movie’s success better than surveys. Many, me included, have watched an awesome movie trailer and felt the entire emotional range from awe to sadness depending on the themes explored. Movie marketers would love to get a closer look at what processes decide your willingness to pay to see a movie in the theater. New research from the American Marketing Association find […]

February 19, 2015

5:06 PM | DNews: How Marketers Frame Our Purchasing Choices
Tests have shown that if we have too many choices, our minds will often just hit the boggle button and give up. Marketers know this and have learned how to present our choices in a way that makes the process palatable and the items purchasable.

February 16, 2015

6:58 PM | Communication Planning: Start By Looking in the Mirror
A CASE STUDY Are you happy with what you see when you look in the mirror? When I started working on the strategic communication and marketing plan for research at Georgia Tech, my first goal was to fully understand our internal audience. It’s really the most important audience, because without the support of your own people - any communication you do is bound to fail. When I started in my current position, we were in the second year of a brand... Read more
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