April 26, 2015

7:14 PM | Fatal attraction: the intuitive appeal of GMO opposition
A team of Belgian philosophers and plant biotechnologists have turned to cognitive science to explain why opposition to genetically modified organisms (GMOs) has become so widespread, despite positive contributions GM crops have made to sustainable agriculture. They argue that the human mind is highly susceptible to the negative and often emotional representations put out by […]

Blancke, S., Van Breusegem, F., De Jaeger, G., Braeckman, J. & Van Montagu, M. (2015). Fatal attraction: the intuitive appeal of GMO opposition, Trends in Plant Science, DOI: 10.1016/j.tplants.2015.03.011


April 22, 2015

6:32 AM | Masters of Innovation
Hey there! Lately, my Marketing colleague – Jyotika has been sharing some amazing ads that belie human ingenuity and innovation. I thought I’ll share them with you because they segue quite nicely from my last post which was centered on a neat Innovation Challenge. Simply Sand-tacular  A little girl’s wish came true as a team of… Continue reading »

April 14, 2015

7:00 AM | Cancer Centers and Advertising Practices
You have probably seen the TV commercials or other ads for Cancer Treatment Centers of America. They make it sound like “the place to go” if you have cancer. They claim to be “different,” to combine the best cancer technologies with natural therapies in a humane, patient-centered approach that helps you fight the disease and […]

April 05, 2015

4:18 PM | nevver:Drink up, 3D-printed ice cubesGotta say, way cooler - and...
nevver:Drink up, 3D-printed ice cubesGotta say, way cooler - and much less creepy - than those ice cubes Virgin Atlantic offered of Richard Branson’s head.  Also, the ice cubes aren’t made with additive manufacturing, but are milled out of a solid piece of ice using drills and algorithms. Still cool (no pun intended), but wanted to clarify that they weren’t extruding ice or anything like that. (I think the branson head just uses a mold.)And apparently each one took a long […]
4 Results