Posts

August 29, 2014

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9:06 AM | DNews: How Can Foods Have Zero Calories? Hint: They Can't
Had something with zero calories in it lately? Unless it was water, you haven't. Tara explains why the math is so fuzzy between packaging claims and reality.

August 12, 2014

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1:53 PM | Assessing the Perceived Personalities of Rocks
Of these three rocks, which would you say is the most ‘confident’ ? How about the most ‘sincere’ or ‘intelligent’? Just such questions were asked in a recent study by Dr. Mark Avis (Massey University, New Zealand), Dr. Sarah Forbes (University of Birmingham, UK) and Dr. Shelagh Ferguson (University of Otago, New Zealand). Their study […]

August 04, 2014

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6:23 PM | Our Brains Sync Up When TV Ads Click
Brainwaves can predict an audience's reaction to television content, a new study shows. Continue reading →
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