August 29, 2014

9:06 AM | DNews: How Can Foods Have Zero Calories? Hint: They Can't
Had something with zero calories in it lately? Unless it was water, you haven't. Tara explains why the math is so fuzzy between packaging claims and reality.

August 12, 2014

1:53 PM | Assessing the Perceived Personalities of Rocks
Of these three rocks, which would you say is the most ‘confident’ ? How about the most ‘sincere’ or ‘intelligent’? Just such questions were asked in a recent study by Dr. Mark Avis (Massey University, New Zealand), Dr. Sarah Forbes (University of Birmingham, UK) and Dr. Shelagh Ferguson (University of Otago, New Zealand). Their study […]

August 04, 2014

6:23 PM | Our Brains Sync Up When TV Ads Click
Brainwaves can predict an audience's reaction to television content, a new study shows. Continue reading →

July 31, 2014

3:28 AM | An MSiX reading list
Yesterday was day one of the Marketing Science Ideas Xchange (MSiX). As I mentioned in a previous post, it has been an interesting opportunity to see behavioural science outside of the academic and economics environments I am used to. There were a lot of interesting presentations, and a lot of good books were mentioned along the way. […]
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