Resisting Valentine’s Day

To celebrate Valentine's Day (as a geeky scientist), I decided to search the "Web of Science" database for published articles with the phrase "Valentine's Day" in the title. The article that had the most citations was "Market-resistance and Valentine's Day events" published in the Journal of Business Research in 2009, by the authors Angeline Close and George Zinkhan. I had never heard of the journal before, but the title sounded very interesting so I decided to read it. The authors... Read more