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4:18 PM | February 14, 2013
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To celebrate Valentine's Day (as a geeky scientist), I decided to search the "Web of Science" database for published articles with the phrase "Valentine's Day" in the title. The article that had the most citations was "Market-resistance and Valentine's Day events" published in the Journal of Business Research in 2009, by the authors Angeline Close and George Zinkhan. I had never heard of the journal before, but the title sounded very interesting so I decided to read it. The authors... Read more

Close, A. & Zinkhan, G. (2009). Market-resistance and Valentine's Day events, Journal of Business Research, 62 (2) 200-207. DOI:

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