Academic tone-trolling: How does interactivity impact online science communication?

Later this week at ScienceOnline 2013, Emily Willingham and I are co-moderating a session called Dialogue or fight? (Un)moderated science communication online. Here’s the description: Cultivating a space where commentators can vigorously disagree with a writer–whether on a blog, Twitter, G+, or Facebook, *and* remain committed to being in a real dialogue is pretty challenging. [...]