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4:48 PM | November 23, 2012
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English
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One of the great quests of mankind is the search for an acceptable excuse husbands can use to avoid going shopping with their wives. For those with spouses who are particularly deferential to social science research, the quest may finally be over. A new study by a group of Taiwanese researchers suggests that when people [...]

Cheng, Y., Chuang, S., Wang, S. & Kuo, S. (2012). The Effect of Companion's Gender on Impulsive Purchasing: The Moderating Factor of Cohesiveness and Susceptibility to Interpersonal Influence, Journal of Applied Social Psychology, DOI:

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