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11:28 PM | November 06, 2012
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Many polls are still open, meaning it’s not too late to encourage your friends and family to get out and rock the vote!   Yesterday I mentioned that using channel factors to make voting seem easy and convenient can increase voter … Continue reading →

Goldstein, N., Cialdini, R. & Griskevicius, V. (2008). A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels, Journal of Consumer Research, 35 (3) 472-482. DOI:

Cialdini, R., Demaine, L., Sagarin, B., Barrett, D., Rhoads, K. & Winter, P. (2006). Managing social norms for persuasive impact, Social Influence, 1 (1) 3-15. DOI:

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